Brought to you by LinkedIn and PayPal co-founder Reid Hoffman with co-author and instructor Chris Yen, Blitzscaling is a lesson in strategy, tactics, and history of what the authors describe as “blitzscaling”. Blitzscaling is not just “scaling” it is such rapid scaling of a business or endeavor that much risk is taken, many lessons are learned in the process, and that not all market situations are suitable or call for blitzscaling. Learning from recent startup unicorns like AirBnb, Alibaba, Uber, Twitter, Facebook, and others, the authors capture what it takes to blitzscale but also what are the key conditions under which a blitzscaling strategy will be key to quickly dominating a market. I recommend this book for startups, entrepreneurs, but also Industrial Engineers looking for a somewhat technical but more strategic and broad picture of the contrasts between rapid scaling and the pursuits of repeatable, stable processes. I’ve enjoyed the book thoroughly!
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
This book is a classic of marketing and is recommend often among entrepreneurs and successful CEO’s alike. This book is compact and easily distilled to your particular situation. I found it VERY helpful to understand marketing in general but also as a lesson in organizational change as well. While it might not seem useful internally to an organization, this book is fundamentally about individual and group psychology, choice theory, influence, and customer satisfaction. When viewed from those angles these 22 Laws become VERY useful to a much broader audience. I recommend this book for leaders and managers, marketers, industry and market analysts, entrepreneurs, and startups.
Essentialism: The Disciplined Pursuit of Less
This is the book that I say to myself “I SHOULD HAVE WRITTEN THAT!!!”. McKeown does a great job in distilling timeless principles like Pareto’s 80/20 Rule as well as newer fundamentals like Theory of Constraints, into a digestible and practicable set of principles that anyone can use in their daily and work life. This book has been out for a while and I continue to see it and the author referenced alongside other books like Checklist Manifesto, 4 Hour Work Week, and other easy reads for entrepreneurs and productivity focused people. I recommend this book for any professional seeking a set of principles by which to focus their work and lives on what’s truly essential (vs. focusing on efficiency - doing the wrong thing super well is a waste!).
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition
Small Giants is a great expose on a variety of companies, spanning several industries that represent a larger set of companies out there that, if they so desired, could grow quite large and focus on profitability as a big driver of that growth. However, these companies choose to stay “small” by many standards, focusing on excellence, customer experience, and employee satisfaction as key elements of their business models. I found it inspiring and a great contrast to much of the literature in the business world today about either startups that scaled up to multi-billion dollar companies or those companies that have survived for decades. This book is choc full of interviews, examinations, and explanations of the principles and practices at the heart of these organizations. Any entrepreneur, leader, manager, or employee seeking to expand their view of alternative organizations to work for would benefit from reading this book.
Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel is more famously known for his part as a founder at PayPal as well as his work as a Venture Capitalist at Thiel Capital but this book is a great resource and insight into his thinking not only about business but history, political science, and his thoughts on the trajectory of history. This book is a collection lectures he gave at Standford on Startups, compiled by a student of his and then collaboratively edited into the final book. This book is probably in many of the Top 10 books for startups and entrepreneurs out there and for good reason. It’s choc full of macro, strategic thinking models as well as integration of fundamental aspects of nature like Power Laws and Network theory. Additionally, he brings into play societal level patterns and paradigms to help the reader understand what true change and earth shattering products, services, and business models really are. He has a straight forward style backed up with a thorough understanding of business, systems theory, economics, political science, and much more. I recommend this book for startups, entrepreneurs, innovators, strategists and more.
Checklist Manifesto: How to Get Things Right
Atul Gawande’s book The Checklist Manifesto is fast becoming a classic and for good reason. He lays out his own journey to using checklists in the medical world to save lives and prevent errors. This book has been used widely since it’s publication and for one, in Boeing for developing training and flight manuals for pilots. I see it as the very foundation of Standard Work and design, implementing, and improving checklists in a variety of processes, not just critical to safety ones, can make or break a process and an organization. I recommend this book for all leaders, managers, continuous improvement professionals, entrepreneurs, and especially for people in the healthcare professions as one of the simplest intro’s to Lean and standard work without being overtly about those subjects.
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm is a fundamental business and technology classic. Timeless in its analysis and understanding of human and societal change and adoption, this book will layout out the core elements of product marketing but also change management in general. This book has proven and well researched strategies to create massive adoption curves for new products, services, and organizational change. I recommend this book for technologists, product developers, marketers, and change agents.
The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life
This is one of Tim Ferriss’s classic “4-Hour” series. On it’s surface (cover) it appears its a book all about how to get to be a pretty dang good chef and a wicked short amount of time. From his own words, the “chef” part is merely the lens through which Tim is describing, distilling, and disseminating rapid learning techniques and tools. This book is long but choc full of simple tools, tactics, and strategies to learn a new subject with speed, depth, and a significant level of understanding. I recommend this book to anyone interested in continuous learning but who also has a desire to do so productively and with just the right amount of depth to be effective.
Competitive Advantage: Creating and Sustaining Superior Performance
Competitive Advantage is another classic from the great Michael Porter. This book is more internal and organizational focused than Competitive Strategy and provides the reader a rigorous and well thought out method for understanding the core of your advantage as an organization. He gets down to the simple truths of competitive advantage in this work. In the age of endless business school, executive, and consulting jargon on whatever dressed up version of technology, methods or tools are claimed to be competitive advantage, Porter will dispel all the myths for you and provide you a clear and cogent understand of the structure of your organization and how it delivers value in a sustainable and effective way. I recommend this book for leaders, strategy analysts, organizational effectiveness consultants, and also continuous improvement professionals. It is actually a great accompaniment to the “Value Stream Mapping” approach that will expand on that method and tool set to an organization wide and financial model point of view.
Competitive Strategy: Techniques for Analyzing Industries and Competitors
This book is truly a tome of Strategic Analysis and Strategy in general but it is also an incredible guide and reference for ongoing work. Michael Porter is considered the Grandfather of Strategy and Strategic Analysis in the 21st century. His various works are considered, in some form or another, as required reading in any MBA course on Strategy and leadership. I was first exposed in my Master’s of Science program at Purdue, through their partnership with Thunderbird School of Global Management. His article, included in Harvard Business Reviews “Top 10 Must Reads” On Strategy, titled “What is Strategy?” merely glosses the surface. Porter my brother as an Industrial & Systems Engineer by another Mother as this book is a thorough “systems thinking” analysis and framework of industry’s, markets, business structures, and ultimately understanding their evolution as well as where the profit (and power) currently resides in a market and where it is likely to reside in the future. I recommend this book for anyone seriously interested in the foundations of Strategic Thinking but also Industrial & Systems Engineers, Innovation Leaders and Leaders in General, as well as entrepreneurs looking to have a framework from which to understand the current and long term structure of their industries.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation is the third book in a collection of interrelated works (not all the same authors) of Startup Owners Manual and Value Proposition Design, all focused on innovation, business model design and development, the Business (or Organization) Model Canvas, and Value Proposition Design. This book is a deeper dive into examples of a wide variety of business models and a wide ranging exploration of the various ways these companies innovated their products, services, and business models to continuously pursue excellence but also better serve their customers in the end. I recommend this book for essential reading of entrepreneurs and product developers, but also participants in the startup world, organizational effectiveness consultants and leaders, and Innovation focused professionals.
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
I’m a huge fan, believer, and engineer focused on systems design and analysis approaches. The Startup Owner’s Manual has been a go to resource for a systems thinking view of building an organization but I also believe improving one as well. The central tool of this method is the “Business Model Canvas” but it can just as easily be translated to “Organization Model Canvas” or even “Teaming Model Canvas” with a few tweaks in verbiage and format. I’ve coupled this tool with strategic analysis tools like SWOT and Market Analysis frameworks. It’s an incredibly rigorous, practical, and proven approach to design, prototype, implement, and improve your business model as you startup, scale, and mature your organization. I believe the canvas can be a central tool for organizational effectiveness consultants, consultants in general, General Managers, and Innovation focused leaders. The processes are clear but also the tools are visual, easily understand by wide audiences, and create a systems (broad and interconnected) view of how your organization meets it’s purpose and value proposition for it’s customers. This is a Top book of mine that I recommend probably the most often.
Value Proposition Design: How to Create Products and Services Customers Want
This book is an essential component of a three part collection of the Startup Owners Manual and Business Model Generation. I’m reviewing this book first because it is the most widely applicable to varying roles and endeavors in the world of business and organizational development. Value Proposition Design provides a systematic and proven method to design, prototype, develop, and improve your value proposition from a product or service perspective. I’ve used this method and it’s toolkit extensively in my consultations, collaborations, as well as my pro-bono consulting work helping to improve local non-profit value propositions. This book helps you deconstruct and reconstruct your customers “Pains, Gains, and Job’s to be Done” by accompanying and addressing them with “Pain Alleviators, Gain Generators, and Products/Services”. I’ve used this method when designing new processes, services, and products in higher education, outdoor product development, business process design and improvement, and community health services organizations. I believe it helps do really get deep into the details of effectively and successfully serving your customers needs. It’s as close to an engineered approach I’ve seen but with a central component of relationship development and psychology as well. I recommend this book for change agents, continuous improvement experts, product developers, entrepreneurs, and leaders wanting to have deep insight into their customers, from the CUSTOMERS perspective (central to Lean thinking).
Who: The A Method for Hiring
Who: The A Method for hiring is a well thought out, practical, validated approach to developing a robust people process focused on hiring top talent in a systematic, focused, and ultimately, long term success focused way. Smart and Street take the lessons learned from the largest research study of it’s kind at the time to help solve one of the never ending challenges of owning, operating, and managing an organization and that is finding, retaining, and developing top talent. I’ve shared this book with entrepreneur peers, managers I know, business owners I’ve consulted for, and many others I interact with that have faced the challenge of finding and retaining top talent. Sadly, I find many small to medium sized business have ad hoc and non-standard ways they approach searching for, interviewing, selecting, hiring, onboarding, and training new talent in their organizations. This costs a huge amount of time, productivity, and ultimately money, but results in dissatisfied managers, new hires, and existing employees. This book is highly readable and is practical in its methods. I recommend this book for leaders, managers, project managers, and HR professionals looking for a thorough and well researched method for hiring great people.
What Got You Here Won't Get You There
Marshall Goldsmith has done a great job in discussing the nature of success, professional development, and organizational dynamics of leadership development. In this classic, he describes 20 personality characteristics that become increasingly critical to overcome as one “climbs the ladder” of success in an organization beyond clear results and demonstrated skill sets in a particular subject matter or technical expertise. We all have heard about the “Peter Principle” where a common organizational dynamic is to promote people to the level of their incompetence and thus, negative impact on the organization and ultimately professional decline. This book will help you reflect on your own traits that may be in your way to better relationships and improved professional success but also help you view other professionals you work with through a systematic, researched, and easily understand model. I recommend this book for any professional but in particular any position requiring management and development of others, where relationships and interactions are keys to success, and for those interested in continuous self-improvement for a better personal and professional life.
Trives: We Need You To Lead Us
In true Seth Godin style, he captures an angle and an underlying substructure into leadership, marketing, content creation, and followership, and makes it an understanding and tactical philosophy and method. He takes Networked Leadership and helps the reader understand that if one is truly a leader, with an idea, message, or motto, that their is likely a Tribe of other interested people out there waiting for a leader. However, this book is also a rich insight into organizations, team work, leadership, and management as well. It can provide many institutional roles a way to understand how people work and think together in pursuits of interests, passions, and common goals. This is in my Top 10 for marketing and content/product creation for sure.
90 Days to Success in Consulting
This book, along with Consultants Bible, is one of my go to sources of detailed information about starting and running a consulting practice. Additionally, it contains many lessons learned and industry statistics to bring some realism and focus into your planning and operations. This book is a great “Nuts and Bolts” book for aspiring and current consultants, entrepreneurs, and change agents as well as many of the lessons are directly applicable to that more “internal consultant” type of work.
Talk Like TED: The 9 Top Public Speaking Secrets of the World's Top Minds
Talk Like TED is one of several Story Telling and Presentations oriented books I read a while back. It’s 9 Lessons for public speaking and storytelling are useful in any industry, in any stage of organizational growth or challenges, for ANY employee - manager, leader, or individual contributor. It’s a lesson on psychology, empathy, communication, and clarity of thought. I recommend this book to wide audiences hoping to create communications that will achieve their desired results of getting through to your listeners (customers, employees, etc.) and having them walk away with a clear understanding of your message but also inspired to take action.
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Author, entrepreneur, and venture capitalist Ben Horowitz does a great job in recounting and distilling many tough lessons he learned FIRST HAND as a startup entrepreneur, developer, and manager. The book is told from his first person perspective, historically, of the challenges, dilemmas, and outcomes from his long history in the tech startup world. The questions he faced and poses to the reader will help you to understand these seemingly impossible circumstances, how to navigate through them, communicate to key stakeholders, but also come through the experiences having learned a great deal no matter what. I recommend this book for any entrepreneurs, managers, as well as employees that want to understand more deeply the true life experiences at the top of major companies and that it’s definitely not as easy as many people would think it is.