In true Seth Godin style, he captures an angle and an underlying substructure into leadership, marketing, content creation, and followership, and makes it an understanding and tactical philosophy and method. He takes Networked Leadership and helps the reader understand that if one is truly a leader, with an idea, message, or motto, that their is likely a Tribe of other interested people out there waiting for a leader. However, this book is also a rich insight into organizations, team work, leadership, and management as well. It can provide many institutional roles a way to understand how people work and think together in pursuits of interests, passions, and common goals. This is in my Top 10 for marketing and content/product creation for sure.