Business Model Generation is the third book in a collection of interrelated works (not all the same authors) of Startup Owners Manual and Value Proposition Design, all focused on innovation, business model design and development, the Business (or Organization) Model Canvas, and Value Proposition Design. This book is a deeper dive into examples of a wide variety of business models and a wide ranging exploration of the various ways these companies innovated their products, services, and business models to continuously pursue excellence but also better serve their customers in the end. I recommend this book for essential reading of entrepreneurs and product developers, but also participants in the startup world, organizational effectiveness consultants and leaders, and Innovation focused professionals.