Johnson’s book “Where Good Ideas Come From: The Natural History of Innovation” is a book that started and went in a direction I completely unanticipated. It is highly readable, with numerous references and examples to great minds and thinkers of history, but that brings network science, psychology, sociology, organization design, and much more to develop a deep understanding of how good ideas are discovered, developed, and brought to use in our lives. He has 7 key drivers that bring about Good Ideas and with clear examples, elaborations, and an approachable style he brings a difficult scientific subject and applies it with ease to this much sought after subject of creativity and good ideas. I recommend this book for any creatively minded person, no matter the discipline or interests, for innovative business leaders, for engineers as well as entrepreneurs. It’s on my lists of “fundamentals” to learning, creativity and innovation, and successful structure for life and organizations in an increasingly competitive and changing world.