Stewart Brand is one of the greatest thinkers of our time. Founder of the Whole Earth Catalog and the author of a host of other design and futurist oriented books, the Clock of the Long Now is a book fit for anyone seeking to understand underlying structures in our thinking, technology, and how those play out in the evolution of our societies. This book is great to understand some of the inherent drawbacks of the way we’ve pursued technological development, potential pathways for solutions, but also for a great exploration of Strategic Thinking in general, especially as it relates to design and societal ramifications of our technology. I recommend this book for techies but also for anyone wishing to expand their strategic thinking reading into a clear, outcomes oriented thought experiments.