Geoffrey Wests book “Scale” is an amazing exploration of the science of complexity, network theory, and how scaling relationships amongst all kinds of systems permeate our world. With enough technical detail to be a useful reference in future applications and research but accompanied by a highly readable literary style, West explores scaling fundamentals in organisms, organizations, and cities. These sets of mathematical relationships underpin not only the growth rates of these varying systems but also resource consumption, energy production, maximum and minimum size limitations, and eventual death and decay. I recommend this book to anyone interested in the science of complexity and networks, systems theory, and industrial and systems engineering, but also for futurists and strategic thinkers grasping for fundamental principles of nature that can help guide their visions, strategies, and predictions for the future.